Don’t Worry About Lead Generation Any Longer – Read This

Are you about trying to get more leads to your page? However, if you’re doing things incorrectly, you might be waiting a long time. The following article will guide you through generating leads.

The buying cycle will want to become familiar with.Target your offers to this cycle.

Landing Pages

Make sure that you have good landing pages are targeted and direct. Landing pages for specific ads are better than linking to the general website. You are giving them just what they were looking for. If you provide a contact form as well, it will certainly help generate leads.

Some leads may just not be quite right for what you want to run. Picking the right leads will always lead to the best chance of success.

Make sure you get are originals. It is easy not to notice duplication when purchasing or gathering leads and overlook duplication. You can easily encounter leads showing up more than once.

Use your phone to call people need what you have to offer. You may be shocked at the number of people that may be impressed by your pitch. Someone out there wants what you are selling if it is a good product.

Are there any exciting events that are going on near you that have to do with your field? For instance, if you are in real estate, will there be a wedding show soon? Newlyweds need a new home, so get a table and set up for the show. Look at the classifieds to see what is in your local community.

You want to use them sparingly, but some that are specific and that work for your business are the ones to use. Try a few and make tweaks to them if you need in order to find those that work best for your business.

Speak to folks while waiting in lines or run other daily errands. There’s no harm that comes from being friendly and you won’t know what you’re selling. Don’t push your sales on them though, but steer them in the direction of your services to see if you feel they are interested, and then take it from there.

Create a lead generation. Potential leads may be off-putting if they confront your generation efforts. Using a consistent schedule allows you to seem professional in your approach. It also helps you aren’t wasting your time and effort on those who are not interested.

Subscriptions mean that your readers get reminders to visit your site where you will be able to share your content. This is always a great way to get some secondary leads from existing clientele. Blogging is useful for lead generation tactic.

Check each page of your site and make sure there is a clear call to action is. Be clear when you word things and don’t clutter your pages so people can find their way around.

Your website isn’t going to bring in leads unless it’s paired with a social media. You need to be active with the opportunities such platforms present.Make sure to diverse your marketing campaigns so that you try several angles in order to determine which works best.

Marketers are all focused on cheap online methods so they’re not bothering with direct mail. That means you can actually stand out as a business that still uses this method for marketing. Try it and see if you get more leads.

Make certain potential customers know where to go when they should take upon landing on one of your pages. Start by looking at your webpages and landing pages. Make the next step is clear.If it is not right, change the site.

Know who your targeted audience and where they stand when it comes to the buying process. For instance, people that just got married may need to get a home soon, so you need to market as a real estate agent to their urgency. Those who might be downsizing will require a more comforting pitch.

Your website needs to contain high quality. Publishing content that is already of interest to folks can boost your leads.Be sure your content is error-free and factually correct.This will reduce the overall risk that you from missing out on a customer quickly.

Remember that you have to think more about marketing than just lead generation strategies. You need to be sure you don’t spend more than 2 hours per day working on lead generation.

Make sure traffic increases to the page that is your best lead generator. Traffic is how you get more leads.You should focus on bringing traffic to the page for gathering just like you would build a campaign for getting traffic to your product site.

Hopefully, you’ve gleaned some good advice from this article. You are probably now ready to generate new leads. It may be hard to work with sometimes, but by using this advice it shouldn’t be hard for you to do well with everything.

Success Comes From Learning: Read All About Lead Generation

Lead generation is truly a topic today. Discovering ways of establishing and expanding a network of leads is often critical to the survival of an enterprise. The article has some useful strategies to help you with this.

Make certain that your landing pages are targeted and direct. Landing pages help drive traffic generation that a standard website. This will give them exactly what the consumer is looking for when they want. If you provide a contact form as well, it will certainly help generate leads.

Use case studies and consumer reviews to create more leads. Use these studies to show the positives of your products along with customer testimonials.

Make sure you take care of opt-out and privacy concerns.Make sure you are aware of the leads that have chosen not to receive incentives or other offers.

Use the phone to call people need what you have to offer. You may be amazed at how many sales you are able to generate this way. Someone out there wants what you are selling if it is a good product.

Are there any planned events happening near you which fall within your field? For instance, if you work in real estate, are there any wedding events coming up? Newlyweds are often looking for a home, so try buying a table to let everyone know you’re available! Look at the classifieds to see what is in your local community.

You want to use them sparingly, but they can be really useful if you choose the right ones. Try some out and adjust your business.

See if your local leads. These lead groups bring together a variety of business owners who offer leads to one another. You may be surprised at the leads you find leads. You can send a client who mentions they need a good dentist because they are suffering with a toothache.

Take advantage of online lead generation. These leads can really help you out especially if you have a local business. You can exchange contact information with a business in another state and set up some type of referral system.

You must be targeting leads to people who have a genuine interest in what you offer. Gathering regular leads is fine if you want to paint a broad spectrum.

Create a lead generation. Potential leads can be put off if they are constantly confronted with your generation efforts constantly. Using a set schedule will make you to seem professional in your approach. This also make it to where you don’t offer pitches that are the same people multiple times.

Subscriptions ensure your readers get reminders to visit your blog and share your content.This is always a back-up method in getting new leads through your current customer base. Blogging is something to look into to get more leads in multiple ways.

Direct Mail

Marketers focus a lot on cheap online methods so they’re not bothering with direct mail anymore. That could mean you will stand out as a business that still uses this method for marketing. Try it to see if direct mail works for you.

Make sure your website knows what they are doing when they visit your site. Start by taking a look at your webpages and your landing page. You need to be certain that each step is clear. If it appears too complicated, it’s time to make a change.

Know your intended audience and where they stand when it comes to the buying process. For instance, people that just got married may need to get a home soon, so real estate agents need to market to that urgency. Those downsizing due to their children moving away from home will require a slower sales pitch.

Your website should be one that looks high quality content. Publishing content that is valuable to people can boost your leads. Be sure your content is error-free and factually correct.This will reduce the overall risk that you from missing out on a customer quickly.

Remember that there is a lot more about marketing than just your lead generation strategies. You need to be sure you don’t spend more than 2 hours per day working on drumming up leads.

Make an effort to get traffic increases to the lead generator you establish. Traffic is how you get more leads.You should focus on bringing traffic to the page just as you would build a campaign to get traffic to your product site.

Be friendly and do not oversell to build quality leads. If you are pressuring people, they will likely not become a strong lead. People today aren’t looking for someone sell to them. You must be presenting the product will make their life better.You need to solve a person a solution to a problem they’ve been having.

You must test your lead generation strategies.It can help you get into a new market with low risks. This is crucial so you can watch new avenues for growth and not make big mistakes. Testing helps you open the door to potential future success without making mistakes.

Find those in your field and trade links with them. An example would be the landscaper that trades links with a business selling fertilizer. Property owners who are buying fertilizer may notice your link and hire you to do the work for them, and others you work with may click the link for information about the best fertilizer.

As a business owner, don’t just think of lead conversion, you should also be doing what your ads say you’ll do. Your customers are expecting you to do what they saw in your ads.

Lead generation tactics allow a business to find new leads in times of economic struggle. The future of your business will be uncertain if you don’t work on finding new business contacts. The tips outlined above can serve as a useful reference for any business owner or operator.

Lead Generation Tips And Advice To Start Using Today

Do you need to know how to attract customers interested in your way? The article below has many tips to help you in finding new customers for your business.

The buying cycle will want to become familiar with.Target your campaigns to this cycle and you will be successful.

Make sure that you have good landing pages.Landing pages for specific ads are better than linking to the general website. You are giving them the information needs. If you provide a contact form as well, it will certainly help generate leads.

Incentives can help generate leads since many people may act on them alone. For example, offering something people need anyway often steers them toward your pitch. Give them something to make them want to get your offer so you can generate more leads.

Use consumer reviews and possibly case studies to your advantage. Use these studies to develop the best strategy for your product and get testimonials from current customers.

Generating real leads is more likely to happen if you are credible. Avoid screaming ads that seem cheesy.

Make sure to focus on opt-outs and privacy issues. Make certain you are aware of the leads that have chosen not to receive offers or incentives.

Real Estate

Are there events in your area that are related to your field? For example, if you are in real estate, are any wedding shows coming up soon? Newly marrieds often need real estate services, so market to them!Look at the classified ads for events which will be in your town.

Talking with businesses in the area that are similar to yours can help generate leads. You could offer to give them tips on office organization if that is your area of expertise. Personal trainers may give a lecture on how to stay fit at all times. Can people learn from what you know?

Don’t overindulge in long-tail keywords, but long-tailored keywords can help you target specific audiences. Try some out and adjust your business.

Look around for people in your local community that are involved with lead groups. These groups are generally made up of different local business owners who offer leads to one another. You may be surprised at who can help you come across. You can send a client who mentions they need a good dentist because they are suffering with a toothache.

You must be targeting leads to people who have a genuine interest in what you offer. Gathering regular leads is fine if you want to paint a broad spectrum.

Speak to people while you wait in line with them. There’s no harm in being friendly and you won’t know who might need what you’ll run into. Don’t push your sales on them though, that can be very off-putting, because they might still be interested in what you have to offer.

Check every page on your site and ask yourself if it is clear in what the call to action is. Be clear in your wording and don’t have clutter your pages so people know what to do.

Your product or service may require a certain niches of prospects. A certain database full of irrelevant leads will be of any benefit to you if they have not been pre-qualified. You could end up with a ton of contacts you can’t possibly sell to.

Don’t become too carried away with contests.

Be personable and do not oversell to build quality leads. If a prospect thinks you are selling them too much, they will not be loyal to your company. Many people don’t like having things sold to them.You should instead tell the product you’re offering as a solid solution. You need to give a person a solution to a problem a person or brand is having.

Optimize your site for lead generation. A potential customer should see a call to action or contact for will be the first thing people see.They need to see what problem you solve and the best way to get a hold of you. This can make a significant difference in the long run for your results.

Swap Links

Swap links with others in your field who are not in direct competition with you. An example of this would be a landscaper who is looking to swap links with fertilizer suppliers. Property owners who are buying fertilizer may notice your link and hire you to do the work for them, and others you work with may click the link for information about the best fertilizer.

Now you can see how important it is to generate good leads. A bad lead will cause you to waste your time, but a good one will become good customer. Keep these tips in mind to become successful.

Experts And Novices Alike Need This Lead Generation Information

Being good in business usually means you understand what is needed to attract customers who will buy from you. The best way you can get new consumers is through the power of generating quality leads. You also need to be able to convert these leads customers.The following article will help you need to know about lead generation strategy.

The buying cycle will want to become familiar with.Target your campaigns to this cycle and you will be successful.

Make sure that you have good landing pages are targeted and direct. Landing pages that you use to target people with an ad that made them go there will help you a lot more than the main website.This way customers get exactly the exact information that is being looked for.If you provide a contact form as well, it will certainly help generate leads.

Incentives can successfully bring in leads since many people may act on them alone. For example, incentives that involve them buying something they already need can have them opt into your offer. Give them incentive to do business with you and you’ll generate more leads.

Generating quality leads is more likely to happen if you establish yourself as a trustworthy provider. Avoid over-hyped ads that may seem cheesy or too hyped up.

Some leads simply won’t work with your campaign at the time you’re working on it. You can achieve success if you pick the proper leads.

Make sure that any leads are legit. It is common to get caught up in buying or gathering leads and overlook duplication. It is not unusual for leads to appear several times in your generation process.

Are there any planned events happening near you which fall within your field? For instance, if you’re into real estate, you could visit an upcoming wedding show. People just getting married are potentially looking for a new home, so get a table set up and let people know what you’re about! Look at the classifieds to see what is in your local community.

Talking with businesses in the area can help. You could offer tips on how to organize an office if you happen to be a personal organizer. Personal trainers could give a lecture about finding time for fitness on work breaks. Can professional people learn from your expertise?

Look for online lead groups and see what they’re about. These leads can be great if you have a local business. You can exchange contact information with a business in another state and set up some type of referral system.

Create a schedule surrounding lead generation calendar.Potential leads may become tired of you if they are constantly confronted with the generation efforts. Using a set schedule will make you seem professional in your approach. This will help you from developing useless pitches towards your leads.

Check each page of your website and make sure there is a clear call to action. Be clear when you word things and don’t have clutter on pages hard to navigate.

Make sure that you develop a solid plan in place.If you are working on a tight budget, you need to watch more carefully where money is being put to get more out of it.

Marketers are so focused on cheap ways to market online to do their work and they don’t pay attention to the power of direct mail. That means you can actually stand out as one of the few who still prefers this method for marketing. Test out this method to see if it works for you.

Know your intended audience and where they stand when it comes to the buying process. For example, new parents or newlyweds may be rushing to find a new home, so you need to market as a real estate agent to their urgency. Those who might be downsizing will require a more comforting pitch.

Make sure traffic increases to the page that is your best lead generator you establish. Traffic is required to get leads. You should focus on getting traffic to this page for gathering just as you would build a campaign to get traffic to check out your product site.

Don’t become too carried away with contests.

Be cautious of buying followers for your social media accounts. Many of the accounts may not valid at all. You may find yourself sending promos out to fake accounts.

Be a good person and don’t oversell to get quality leads. If a potential customer thinks you are only interested in selling them a product, it’ll make it harder to turn them into a strong lead. People don’t want to be sold to. You must be presenting the product you’re selling as a solid solution. You need to give a person a solution to a problem a person or brand is having.

You can even offer Facebook-specific incentives to your Facebook followers.

Testing is a must when working on lead generation. It may help you reach a new market while keeping your risks low. This will help you out because you’ll need to know what kind of growth without risking capital. You can get some great successes while reducing mistakes.

Building a relationship with prospective customers can make them more likely to buy into what you’re selling. People like businesses that treat customers as an individual. Your company could be huge if it treats people this advice. Good service is always serve you well.

A great tool to use is farming leads if you’re qualified.Not having good leads can make any promotion a promotion. You need to identify leads likely to want your product. A good lead will target things such as, including: gender, age and income level.

This article has taught you how important lead generation is. Quality leads are what you seek. With workable strategies under your belt, a scamming company can’t take advantage of you so easily.

Preparation Is Key When It Comes To Lead Generation

Have you been trying to figure out how to get new leads?

The buying cycle will want to become familiar with.Target your campaigns to this cycle and you will be successful.

Incentives can drive people are attracted to the idea of deals and bargains. For instance, they may be more likely to buy an item they need if there is an offer attached. Give them something to make them want to get your customers another reason to bite on the offer and you’ll generate more leads.

Use customer reviews and possibly case studies to help you generate leads. Use studies to develop the best strategy for your business.

Make sure to focus on opt-outs and privacy issues. Make sure to stay on top of those leads that have opted to not receive offers or other offers.

Make certain the leads you get are originals. It is easy to get caught up in buying or gathering leads and not be aware of duplication. You can easily have some leads show up more than one time.

Use your phone to make calls and see if people need what you have to offer. You might underestimate how people respond to your pitch. Someone out there wants what you are selling if it is a good product.

Are there any events that you which fall within your industry? For example, if you sell real estate, are there any wedding events coming up? Newlyweds need a new home, so try buying a table to let everyone know you’re available! Look at the classifieds to see what is in your local community.

You want to use them sparingly, but they can be really useful if you choose the right ones. Try a few and make tweaks to them if you need in order to find those that work best for your business.

Look around for people in your local community that are involved with lead groups. These are groups made up of business owners that typically share leads with each other. You may be surprised at the leads you find leads. You may be able to reciprocate to a referral back to them when a customer has a toothache.

You must be targeting leads that have a need for the product or service you offer. Gathering generic leads is good for painting a broad spectrum.

Make sure that you have a plan. If you have a very tight budget, you will need to pay closer attention to ensure you aren’t losing any money.

Find out how your customers came from. Use tools like Google Analytic to figure out which websites they visited previously. Did social media recommendation? Did they come from a forum posting? No matter where it came from, it can help you discover additional strong leads.

You will never have enough leads from your website unless it’s aligned with social media. You need to be active with the opportunities such platforms present.Diversify your campaigns so that you can determine what works the best.

Know who your targeted audience and where they stand when it comes to the buying process. For example, new parents or newlyweds may be rushing to find a new home, so real estate agents need to market to that urgency. Those downsizing due to their children moving away from home will likely respond to a different sales pitch.

Keep in mind that lead generation. You should be spending no more than a couple of hours per day working on generating leads.

Make sure traffic increases to the page that is your best lead generator. Traffic is how you get more leads.You need to focus on getting traffic to the page for gathering just as you create a campaign to get traffic to check out your product site.

Don’t be too focused on contests.

Be careful of buying a lot of Twitter and other followers for your social media. The accounts themselves may not be valid like you think. You may find yourself sending promos out to fake accounts.

Use what you have learned to get out there and start finding leads. This piece has offered great advice for addressing your need for leads. Use these tips to find more success and earn more money.

Check Out These Wonder Tips About Lead Generation In The Article Below

Are you trying to use lead generation to boost your business? Are you unsuccessful with this method? This article offers information to help you attain success. Read through the tips ahead and take notes.

The buying cycle will want to become familiar with.Target your offers to this cycle.

Generating quality leads is more likely to happen if you are credible. Avoid over-hyped ads and offers that seem cheesy or too hyped up.

Some leads simply won’t work for what you want to run. You can achieve success when you pick the right leads.

Make sure you sort out opt-out and privacy concerns. Make sure to stay on top of those leads that have chosen not receive offers or incentives.

Always make sure that your leads you have are original. It is easy to get carried away with collecting leads and overlook duplication. You can easily encounter leads show up well more than once when you generate.

Are there events pertaining to your niche that you can take advantage of? For example, if you sell homes, is a wedding show scheduled in the near future? Newly marrieds often need real estate services, so market to them!Look at the classified ads for events which will be in your town.

Talking with relevant businesses in the area can be very helpful. You could offer tips on office if you happen to be a personal organizer. Personal trainers might lecture about finding time for fitness on how to keep fit while working full time. Who can benefit from your knowledge?

Create a lead generation. Potential leads can be put off if you try to get at them with the generation efforts you’re making all the time. Using a consistent schedule allows you seem professional in your approach. This can keep you don’t offer pitches that are useless to the same prospective leads again and again.

Look at each page your site and figure out if it has a clear call to action on it. Be clear in your wording and don’t have clutter on pages so people know what to do.

Make certain that you develop a solid plan in place. If you’re working on a tight budget, you need to watch more carefully where money is being put to get more out of it.

Research how your existing customers found you. Use Google Analytics to determine which page they visited previously. Did they arrive through a social media bring them in? Did it come from a forum post mention your website and drive visitors to you? No mater the direction, it could be a wonderful place for you to get potential leads.

Your website isn’t going to bring in many leads unless it’s paired with social media. You need to be active with the opportunities such platforms present.Make sure you can familiarize yourself with effective and ineffective methods.

Make sure visitors know where to go as soon as they should take upon landing on your page. Begin this process by taking an objective look at every web and landing page. You need to make sure the next step is clearly identified. If you find something that doesn’t make sense, make changes to make it so it is.

Know who your targeted audience and where they stand when it comes to the buying process. For example, newlyweds or new parents might be in a hurry to buy a new home, and real estate agents will need to act with urgency. Those who are looking to downgrade will likely respond to a different sales pitch.

Your website should be one that looks high quality content. Publishing content that is valuable to people can bring in leads. Be sure your content is error-free and factually correct.This will stop potential customers from missing out on a customer quickly.

Try using each tip to find what works best for you. After you put the plan into action, make sure to never stop learning. You won’t need to worry about getting leads if you are on top of things.

Lead Generation Doesn’t Have To Be Hard

The information shared in this article can show you some solid advice about generating leads. Pay close attention and use what you learn to help increase sales and results.

Generating quality leads will be improved by establishing yourself as worthy of trust. Avoid screaming ads and offers that seem cheesy.

Some leads will not be quite right for an individual campaign you want to run. Picking the best leads that are correct will make you sure of having success.

Are there any events that you know of that pertain to your industry? If you work in real estate, you may be interested in a wedding show.Newlyweds often need a new house, so buy a table and let the world know you’re available! Look at the classified ads for events which will be in your town.

Talking with businesses in the area that are similar to yours can help generate leads. You could offer tips on how to organize an office organization if you happen to be a personal organizer. Personal trainers may give a lecture on how to stay fit while working full time. Do you think professionals could benefit from your expertise?

Look around for people in your local lead groups. These are pockets of diverse business owners that typically share their leads. You might be surprised at the leads you find leads. You may be able to reciprocate to a referral back to them when a customer has a toothache.

Create a schedule surrounding lead generation calendar.Potential leads may become tired of you if they are constantly confronted with the generation efforts. Using a set schedule allows you seem professional. This also stop you from trying to appeal to the same people multiple times.

Subscriptions mean that your readers will be reminded to visit your site where you will be able to share your content. This is a great additional way for you to get new leads through your current customer base. Blogging is a great tool that can help you generate more leads.

Find out where your customers found you. Use Google Analytics to discover which websites they originally came from. Did they use social media recommendation? Was there a message board that sent them to you? No mater the direction, it may be a good place to gain possible leads.

Your website isn’t going to bring in leads unless you pair it with social media site. You need to be active with the opportunities such platforms present.Make sure to diverse your marketing campaigns so that you try several angles in order to determine which works best.

Direct Mail

Marketers focus a lot on cheap online methods so they’re not bothering with direct mail. That could mean you will stand out as a business that still prefers this method of marketing. Test it out direct mail to see if it drives any leads your company.

Make sure visitors know where to go as soon as they get onto your pages. Start by looking at each webpage and landing page. You have to be sure each step is clearly identified. If not, it’s time to make a change.

Know your intended audience and where they stand when it comes to the buying process. For example, new parents and newlyweds may be anxious to find a new home, so the real estate agents should be utilizing urgency with their marketing strategies. Those downsizing due to their children moving away from home will likely respond to a different sales pitch.

Make an effort to get traffic to the lead generator you establish. Traffic is how you get more leads.You should focus on bringing traffic to the page just like you create a campaign for getting traffic to your product site.

Don’t be too focused on contests.

You can even provide certain offers specific to your followers.

Testing is important when it comes to lead generation. It may also help you to get a new area while risks low. This is crucial so you out because you’ll need to know what kind of growth and not make big mistakes. Testing the market is the best way to ensure success without making mistakes.

If you get a lead then you should keep it by not making them right away. Anyone who initiates contact with you should be reached as fast as possible. Try to return their inquiry within one day.

The line between success and failure is thing, and lead generation can push you over the edge to profit. Generating leads is the best way to connect with prospective customers, no matter what your niche may be. We hope this article has given you the insight and direction you need to improve your business.

Think You Know It All About Lead Generation? Let Us Prove You Wrong

Do you want to know how to gain more customers to come your way? The article discusses various methods for lead generation that you get those high-paying customers to

Generating quality leads is more likely to happen if you establish yourself as a trustworthy provider. Avoid screaming ads that seem cheesy.

Are there local events happening near you which fall within your niche that you can take advantage of?For instance, if you deal with real estate, are any wedding shows coming up soon? Newlyweds often are looking for new homes, so try buying a table to let everyone know you’re available! Look at the classified ads for events which will be in your town.

Talking with businesses in the area that sell complementary products or services can be very helpful. You can help them tips on office organization if you happen to be a personal organizer. A personal trainer could teach how to stay fit. Can people in different fields learn from your expertise?

Look around for people in your local community that are involved with lead groups. These are people who own businesses who can share leads. You are going to be surprised at the leads you come across. You may be able to reciprocate to a referral back to them when a customer has a toothache.

You want to generate targeted leads to people who have a genuine interest in what you offer. Gathering these generic leads can be fine if you want to attract a broad range of people.

Create a schedule surrounding lead generation calendar.Potential leads can be put off if you try to get at them with the generation efforts you’re making all the time. Using a consistent schedule will make you to seem professional. This can keep you from making pitches that are the same prospective leads constantly.

Make sure that you develop a solid plan in place.If you have a budget that’s tight, you’ll have to monitor even more carefully to put your money where it’s bringing the most benefit.

You will never have enough leads from your are not taking advantage of social media beside it. You need to be active with the opportunities such platforms present.Diversify your campaigns to figure out what works for you.

Direct Mail

Marketers are so focused on cheap online that they’re ignoring direct mail. That means you can actually stand out as one of the few who still prefers this method of marketing. Try testing it to see if direct mail works for you.

Your service or product may need certain niches of prospects. A database of irrelevant leads may not be of any benefit to you if they have not been pre-qualified. You could have a lot of leads that won’t be interested in what you have.

Think about the target audience and what they are looking for when they are considering your product. For instance, newlyweds or new parents might be in a hurry to buy a new home, which is why real estate agents must market to the urgency. Those who are looking to downgrade will require a more comforting pitch.

After having read some expert advice about generating leads, you can see why it is important to build a strong lead database. Great leads are those that can be converted to loyal customers, and bad leads simply eat up your time. Utilize all of the information you have just read in order to create good leads.